Beginer's Guidance To Branding
- Description
- Curriculum
- Announcement
- Reviews
In brief, branding refers to the elements that define the image, ethos, and tone of your company and its products. Think about iconic branding elements like Apple’s logo or Taco Bell’s slogan. Hear or see those things and you’ll instantly know what the brand truly stands for. As you read this ebook, remember these three pieces of advice:
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brand vs. identity vs. logoOne of the most interesting projects that a designer can take on is designing a logo.
It can be daunting and stressful to come up with logo options based on market research and stumble upon some “design magic” through the exploratory process. Narrowing it down to a final, approved logo and then seeing it out in the world can be a very rewarding experience for a designer.
However, most of the time, a logo is not enough. Large organizations with layers of management require a thorough brand identity system that provides a unified vision and tools that help everyone build the brand. But before we dig in, let’s define the difference (and relationship) between a brand, an identity, and a logo.
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Crafting an Identity
Designing a brand’s visual identity is a fascinating 3-phase process:
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The 5 Steps to Visual Branding
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Choosing Color & Type
Building the Foundation of a Brand Identity System
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Choosing the Right Typeface
A strong typeface dictates what message your brand is trying to convey, what the tone is, and even who its creators are.
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What happens when your brand goes live?
As beautiful as your identity design may look in a retina display, brands only come alive when their audiences get to interact with them.
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Checklist
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Designing With Your Brand’s Voice
Why is it that some brands take a piece of our hearts? What is it about their design that makes us feel connected, amused...delighted?
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Template
Create & express a genuine brand voice
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